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Fast & Furious 6 official website analysis





The design style is very simple and uses the films iconic blue and red colour scheme which is also used on posters to promote the film. The website is very easy to use and has clear sections in order for the person viewing the website to find the information they need. 
All the titles of the different sections within the website is listed at the left hand side of the page where you can select it and it links you to the page. They are a range different titles which gives you different information which included one titled ‘video’ which gives you a  video trailer from YouTube for Fast & Furious 6. The page name ‘images’ shows you iconic images of scenes in the film and you can also download them. The third page is called ‘story’ which informs you of the storyline in text form, the fourth title is called ‘download’ where you can download backgrounds for a range of things such as social networking sites such as Facebook. This is a great way to promote the film for free because when people use the images from the film as their background when someone views it, it promotes the film. They is another link called ‘get tickets’ which opens up other page where you can buy tickets, this of course is important so that people can buy tickets to watch the film and also encourages the person vising the website to buy tickets. The front page background is a slideshow of different images from the film which changes every 4-5 seconds and also information of when the film will be out is placed in bold font. The film also has a game based on the film’s storyline, so they is a link to the Game store which sells the game and this link is named ‘get the game'. They are also other links of the website which are more interactive such as a link to where you can play a game based on the film. The font is very bold and and in big block letters which makes it easy for all people to read, which is important when trying to draw people in.
All these links help inform and promote the film for free, a website is great way to do this because the audience is about to learn more about the film and find out information which they may not be able to find out elsewhere. They also a range of links where the audience can buy merchandise from the film, this brings in extra revenue aside from the film and reaches out to different audiences, such as young teenage boys who would find buying the game to play on their console very exciting. Most importantly the website has both image links to their different social networking sites so they are able to reach the younger audience who use internet a lot. This includes sites such as YouTube which receives over billion views every day and twitter where they are able to interact with their audience.

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